There are powerful subconscious forces at work in the world of fashion.
Do we dress in specific ways to feel comfortable?
To look attractive?
To make a statement?
Do the latest trends affect us, or those around us, even if subliminally?
How much does lust play a role?
Can we find the human spirit in it all?
Do we know who we're supporting when buying clothing?
Local artisans? Industrial machines? Is it ethical labor?
How did those clothes get to us?
In this day and age, is it too much to expect full transparency?
Why is it fashionable to support big brands?
Why can popular labels charge a premium while small artisans shouldn't?
Is there something in our psychology as consumers that needs to shift?
Here we empower those who deserve a chance in a world dominated by the fashion industry.
What's the hidden cost of making our clothing?
How do factories source and dispose of inks and dies?
How are the fabrics made?
With properly-aligned values, we as consumers can find out what there is to know.
In a culture where only specific body types are considered sexy,
what psychological pressures do people feel?
What will it take to shift perceptions?
Does the key lie in new paradigms of fashion?
A platform for new initiatives, profit models, production systems, crowd-sourcing and micro-financing.
Is it David taking on Goliath?
Psychology, sustainability, ethics, causes to support, attractiveness – redefining what we wear.